Zak Parker
Not true. You have to have a strategy for social media. Then determine who your customers are and the best way to reach them. Quality is better than quantity. If you have something of value and can do that often, great. Three to four times per week is right on target. But if you just post to be posting, your audience will start to skip over your posts. Your posts will receive less readership and fewer retweets and likes. Soon you will start losing connections and your posts will have less impact.
Contributors: Steve Turner from Solomon Turner PR
