Put your app in the spotlight by getting other people to talk about it! Influencer marketing and PR are great ways to get your app out there. Find industry influencers to utilize, whether they mention your app in an article, write a review about it, or create an Instagram post. Build a press kit (app download URL, app logo/icon, screenshots, description, presentation, etc), and start sending out press releases or emails to journalists, influencers, or bloggers that are in your industry. You don’t need to hire a PR firm to do this; create some email templates with catchy subject lines, and blast out a few emails. Consumers trust a brand when they see a powerful person promoting it.
Contributors: Jenna Erickson from Codal