Zak Parker
One of the most evident flaws I’m facing in the tens of PRs and emails I receive each day, is the lack of a straight forward approach. Oftentimes, you need to read through 2-3 paragraphs (if you ever get there at all), just to understand what’s the PR about. Most emails are full of general and redundant information, heavily loaded with buzzwords and superlatives.
PR agents and executives think that this practice will impress the editors and the thought leaders in the media companies. Thus, improving their chances of getting published.
But this approach is obviously wrong. Media ‘gatekeepers’ and moderators are flooded with information and are usually very busy.
A straight forward approach, with a short, clear and well backed content, will do the job a lot better than hiding the message underneath a chunk of general fluff with buzzwords.
Contributors: Michael Pearl from Finance Magnates
