Legitimate Answers (3/9)

Market research can be a valuable tool, but it is neither the most objective nor the most accurate metric to use when building your business.

While properly conducted market research can help enhance the customer experience and project the viability of new services, you’re still depending on people to give you legitimate answers … and sadly, that doesn’t always happen.

Contributor: Monica Eaton-Cardone from chargebacks911.com

Written by James Metcalfe

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