People want to buy from leaders. They don’t want to buy from folks working out of their garage. LinkedIn gives small business owners, marketers, salespeople and strategists, the opportunity to build a tribe of followers.
Example, if you’re an expert in Content Marketing, you might create a series of posts and content that show others how they can succeed in content marketing. If you’re a business leader, share advice and insight on how to deal with a growing firm. If you’re looking to gain media attention, you can assert yourself as an expert in a particular topic.
Simply put, people want to follow and the more expertise that you can share, on a regular basis, the greater the odds of people wanting to follow you, work with your company, share your expertise, etc.
Contributors: Tom Jelneck from On Target Digital Marketing