With more and more users browsing on tablets and smartphones, Google has officially introduced mobile responsiveness as a factor in your website’s search ranking. That means your website needs to deliver a consistent experience across all screen sizes, viewports, and mobile/tablet devices. How do the search engine crawlers define ‘mobile-friendly’? Like the rest of Google’s mysterious algorithm, they do not reveal the exact calculation. Instead, they offer what they call a ‘multi-screen overview’ guide to serve as a handy checklist as you’re checking your website’s responsiveness. Check these boxes, and you’re mobile friendly enough to earn points in the rankings. Without a mobile-friendly site, not only are you losing on conversions or sales, but there is a less likely chance that users will even find your website. This goes beyond just search engine optimization—mobile browsing has been steadily increasing for years, especially in the eCommerce sector. By 2020, experts predict nearly half of online shopping will be conducted via smartphones.
Contributors: Jenna Erickson from Codal