Local businesses who are looking for simple, inexpensive ways to market themselves to their local audience should consider playing music outdoors. Depending on your business and neighborhood, it could make sense. Restaurants with patios make much of their money in the summertime, drawing diners who want the outdoor experience. Having music playing on your patio is more enticing to pedestrians than a silent patio. Not only are they more likely to choose your restaurant, they’re more likely to walk away with the opinion that’s a fun place I have to try, and I should bring my friends. Check to see if there are any municipal laws surrounding playing publicly audible music. If you are a bowling alley, music shop. cafe, or any business that aims to draw in foot traffic, having good music playing is a great way to attract people’s attention and change their perception of your business for the better. Local marketing at it’s most organic and non-invasive.
Contributors: Alice Donoghue from TheAppLabb