I can sum it up in two words: Originality and data. Depending on the audience and quality of the outlet a very defined original article with data that supports it can not only help the outlet create a deeper connection with their audience but can also help brand the guest poster. Smaller outlets with fewer restrictions seem to not do as well. I see a guest post as an investment and choosing the right outlet is like choosing the right investment.
Contributors: Jonathan Alonso from Marketing Geek