James Metcalfe
Today’s progressive retailer and brands have made in-store shopping more of an experience than a transaction. While online shopping may be transactionally convenient, there is still a lot to be said for seeing, touching and trying on a suit or sofa. Need to buy a mattress? You can order one online, or you can visit Casper’s Dreamery in NYC an take an actual nap on one before you buy. That’s experience.
Contributor: Jim Cusson, President at theory house
