What I do to promote our app is to repurpose content. For example, I will write an article and initially post it on our blog. The next day, I’ll repost it on Medium with a link at the bottom that redirects to the blog. The third day I’ll write a LinkedIn post that introduces the story, then paste the link of the blog article in the first comment, so I can drive more engagement (LinkedIn’s algorithm doesn’t promote articles with a link included in them so heavily as the ones without).
Contributors: Marcel Tit from Paymo