Research (8/9)

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Do Your Research: Find out what’s trending, audience behaviors and blogger history to ensure a solid partnership. Pitching a fantastic piece can lead to naught if there is no relevance for all parties involved.

Play with Perspective: Having a good grasp of an outlets current content allows you to be creative within their style. If they have a series on a particular topic, expand the topic or offer a completely different perspective on the same topic. This is your chance to show your value as a guest blogger within the context of an outlets current brand.

Contributors: Nate Masterson from Maple Holistics

Written by Ben Skute

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