One great way to market your local business without breaking the bank is sponsoring events or activities at a local school. It may seem old hat but by matching what your store offers with a particular audience, you can place highly-specific ads for less than a TV-spot or hiring a digital marketing agency. For example, you could sponsor a high school cross-country team in exchange for placing a logo for your running shoe store on their t-shirts or you could sponsor a kindergarten graduation and place an ad for your toy store in pamphlets. If you have a restaurant or ice cream store near a high school, you can advertise at popular sporting events with fliers or official sponsorship that if the home team wins, ticket-holders will receive 15% off their purchase. There are tons of ways market through schools if you have the right offerings and make your ads highly-targeted.
Contributors: Nicolas Straut from Fundera