One rapidly growing method of marketing for local businesses is geofencing. Geofencing uses smartphone location services via a mobile app to identify when a client is within a specified radius of your business. Allowing you to send out notifications and gain repeat buyers. Imagine being able to send a coupon to customers who are currently within half a mile of your business. The notification reminds them you are in the area and the discount might entice them to drop in.
Contributors: Krista Barrack from Xverify LLC