Start with your USP “Unique Selling Point” (9/22)

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What makes your company different and better than the others. What do you have or what can you provide that others don’t or can’t.

Make it memorable. 

Your tagline should resound so strongly in the company and in the minds of customers, that anyone who hears it should instantly be able to associate it with your brand.

Stiff companies are out the door (unless your whole target audience is stiff… sheesh). Your tagline should include everything here plus be a joy to read. Like lyrics to your favorite song. Played on repeat: over and over and over and over…*

Contributors: Tim Absalikov from Lasting Trend

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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