The Pumpkin Plan completely changed the way I think about my business. It is a great book on critically analysing your business to determine the most profitable activities and segments, then cutting out the rest so that what is most profitable can flourish. The title comes from the way giant pumpkin farmers grow champion pumpkins – by eliminating the smaller pumpkins that drain resources from the pumpkins that are destined to grow to be the largest. I believe the principles in this book can be applied to any business, large or small. In a business climate in which many businesses attempt to diversify and be involved in everything, this book puts forth some concrete ideas on specialising, segmenting and growing.
Contributor: Garrett Bal