James Metcalfe
The biggest misconception I see in blogging is that you have to always extend thought leadership on a particular subject area. Readers need variety to stay engaged. As such, it’s ideal to have a mix of blogs that are informational, inspirational, personal, and promotional. Targeting this mix also makes it easier to come up with original blogs posts on a consistent basis. It’s a win-win for writer and reader!
Contributor: Charlene from charleneignites
