Your LinkedIn business page is essentially a social media profile for your business – people will look at it to learn what your business is about, find out what you’ve been up to, and even look at your job opportunities. Taking advantage of this can turn your LinkedIn page into a valuable marketing asset for your company. One of the easiest ways to do this is to regularly post new content to your page.
Whether you simply share blog posts from your website, promote content relevant to your industry, or just share business news, keeping the page updated can help draw other business-owners and individuals to your page, encouraging them to interact with your business. I use my LinkedIn page to promote articles I’ve been featured in, share videos I’ve created, and even share relevant social media posts – other small business owners interact frequently, showing that the system works!
Contributors: Ross Davies from Strafe Creative