LinkedIn is the top social media platform for businesses and professionals, so it’s key that you’re on there as well if you want to establish yourself as an industry professional. Keep your profile up-to-date – don’t be afraid to brag! – and use it to frequently post interesting, industry-relevant content – this will help you build a reputation as an expert in your particular area, making you and your personal brand more well-known. Engage with content that others create as well, as it will increase awareness of your brand and expertise – so comment on and share posts that you find interesting, help others if they have questions, and give recommendations!
Contributors: Ross Davies from Strafe Creative