Many business owners think of blogging and website copy-writing as a long-term marketing strategy, but it is actually essential to lead-generation, especially for a new business. Consumers are becoming increasingly aware of the brands they interact with: advertising is no longer about simply hooking a potential buyer with a catchy slogan or image. Your new clients are looking for a reason to engage with your brand. One of the ways you can make a case for your service or product is by answering their questions and offering insight via a thoughtful blog post, web-page, or article. If you invest in quality content, you are more likely to not only draw in readers but have your article shared, increase links to your website, and improve your search engine rankings for relevant keywords.
Contributors: Abby Sanders from Stone Interiors