Personal relationships are the real bedrock of long-term success in any business and any industry. But in today’s global economy, forging bonds across cultural divides requires a heightened level of sensitivity.
In You Can’t Lead with Your Feet on the Desk, the leader of Marriott International Lodging, Ed Fuller, delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have roots in other cultures.
Fuller, who grew Marriott’s international business from sixteen hotels in six countries to 400 properties in seventy countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy.
Building trust shared values, and commitment to a business partnership is harder in cross-cultural situations, but it can and must be done if you want to be successful in today’s world.
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Contributor: Ed Fuller from Laguna Strategic Advisors