Your DNA (19/111)

List item

No Title

No Description


The quickest way to develop your personal brand is to use Tom Peters’ DNA Acronym: 

  • D: Dependable – what can people depend on you for? 
  • N: Novel – what’s novel about you and unique compared to others who do what you do? 
  • A: Attitude – how do you show up? Are you a big energy? Always go the extra mile? A thoughtful, professorial type? 

It’s a great shorthand to use when putting together your first draft. Then speak to co-workers, customers, vendors, all your stakeholders and ask them these 3 questions. This will help you refine and validate your brand. 

Contributors: Elene Cafasso from Enerpace, Inc

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.