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How To Market A B2B App – Marketing Tips And Tricks

There is a little known hidden niche of apps where having hundreds of thousands of downloads is not the aim. In fact, breaking 1,000 downloads is not very common. This niche is B2B apps. If you’re developing a B2B app and want to know how to market it, then this is the post for you.

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#1 Niche Network Advertising

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Everyone knows about the big advertising networks like Google AdWords, Bing Ads, and Facebook. Since everyone knows about them, there’s a lot of competition, which drives up the cost of clicks. To cut your advertising costs, I recommend you look to niche networks like Reddit and Quora. These platforms are not only cheaper but their communities are far more discrete and specialized. If you want to deliver adverts to people in Reddit’s motorcycle community, you can do so with a couple of clicks.

Contributors: Will Craig from LeaseFetcher

#2 Use Linkedin – the world’s largest B2B social network

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The best way to market a B2B app is to leverage Linkedin - the world's largest B2B social network. There are over 500 million business professionals on Linkedin and the site's filters make it very easy to target, engage and advertiser to individuals in particular job roles, industries, departments, and geographies. There are lots of different strategies that you can use to market a B2B app on Linkedin including:

  • Linkedin advertising (pay for ads about the app to turn up in potential app users' newsfeeds)
  • Linkedin outreach (use InMails to inbox message potential app users)
  • Create a Linkedin group for the app and invite potential app users to join
  • Create a Linkedin company page for the app, so people find it when they use Linkedin search
  • Publish Linkedin articles about the app (these rank highly in Google, improve SEO and appear in your Linkedin connections' newsfeed)
  • Ask influencers on Linkedin to promote the app to their audience (the biggest Linkedin influencers have over 10 million followers)
  • Hire a Linkedin Lead Generation Agency to find app users

These are just a few ways Linkedin can be used to promote a B2B app!

Contributors: Jonny Rose from Win At Linkedin

#3 Sports sponsorship

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Have an athlete relevant to the app promote the app on social media and offer some incentive to download e.g. winning a signed football. Also, have an athlete talk about the benefits of the service that goes to all emails in your database. This will definitely lead to a higher rate of conversion.

Contributors: Ishveen Anand from OpenSponsorship

#4 Build a microsite

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A one to a two-page site that showcases the app, all of its functions, and the benefits that the app will bring about. You can use SEO and SEM strategies to drive traffic to your site, nurture them, and promote app downloads.

Contributors: Tim Absalikov from Lasting Trend

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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