If you have been deciding between outsourcing your content creation and getting it written in-house, then consider no more! We reached out to industry experts to get their take on why you should be outsourcing your content creation.
#1 Exponential increase of content produced
A site with no content is basically worthless to a search engine, so it's crucial to have a robust content production strategy even when your team is lean. Outsourcing a writer or writers to create regular and frequent content will immediately begin to generate SEO value for your site, while also serving as a long-term, top-of-funnel inbound strategy for potential customers, whose first point of contact with your brand may be a blog post or video somewhere down the line. It can also support and aid your organic social efforts as well.
The more content you have available to use, he more original material you have to publish on social media. For most people, the biggest consideration is cost. Outsourcing a solid freelance writer to create content in a part-time capacity is going to be, in most cases, cheaper than hiring on a full-time employee. Even when your business is more established, you may find it more economical to hire a content marketing manager to oversee freelancers and contractors, than to hire a team of writers, videographers, and other content creators in-house.
Contributors: Daryl Lindsey from Stryde
#2 Expect Variety of Quality Content
Giving content to different writers gives the variety of content with different words and flow of content. If you give the bulk of content writing to a single writer than you won't get the quality content because after some content pages the quality of content will automatically be decreased. Giving content to multiple writers will give you the freedom to choose how to utilize that writer for future projects as well.
Contributors: Niraj Bariya from OLBUZ
#3 Boost your momentum
I have hired a writer through Upwork to give me six short blog articles. I was initially hesitant because I love writing, but having some content lined gave me so much mental clarity that allowed me to focus on other things. I gained a new sense of momentum, and rather than feeling guilty about falling behind on my blog, I feel I'm in charge again.
Contributors: Maryna Shkvorets from Maryna Shkvorets Consulting
#4 Quick turnaround
Content writers are used to working on deadline. You can almost always find someone who can produce the content you need on the designated timeline. Just remember - you want it done right, not just fast. Be sure to thoroughly vet your writers before hiring.
Contributors: Jennifer Jolls from The Connor Group
#5 Save Sanity
Our clients turn to us for copywriting and content marketing for two main reasons: lack of time and lack of expertise. Outsourcing content creation will save you a lot of time so you can focus on what you do best – but there are numerous other benefits. We know all the best practices for content marketing, which means the copy we create for you can boost leads and conversion rates. We stay on top of the latest changes to, say, the way Google indexes content for search engine results. Plus, outsourcing is less expensive than hiring someone in-house, and you’ll likely be able to afford an experienced freelancer or agency with proven results.
Contributors: Monika Jansen from Jansen Communications
#6 Ability to reach your target audience more effectively
With a great inbound strategy and compelling content already in place, it will be easier for you to focus on activities like keyword research and developing topic clusters. This will allow you to outsource high-quality content based on the search queries your target audience is using to answer their questions.
Contributors: Elias Arosemena from Social Geek Digital
#7 Guaranteed results
The greatest benefit I've found to outsourcing content writing is the ability to work with someone within the field who is guaranteed to get results. I run a tight ship and oftentimes do not have time in my day to execute everything on my own. When I outsource content writing, I have the power to choose a writer who knows my industry and/or product and can get me results. It's a huge relief to know my content will be in good hands.
Contributors: Ronna Moore from Fairy Homes and Gardens
The biggest challenge I see with content is sticking to a consistent schedule. So many blogs, podcasts, etc. that you come across have about a dozen pieces of content and then nothing. It's easy to have a burst of inspiration that leads to the first run of content pieces, but after that it gets difficult. Outsourcing content writing provides the advantage of consistency. You want the provider to take over the entire process while allowing you to contribute when inspiration strikes. They provide the topics and titles and you supplement when you have ideas. Consider your favorite blogs and content sources. Chances are they have been around for several years and have many pieces of content. The only way you're going to get to that level is with consistency and if you can't do it yourself then outsourcing is the only option.
Contributors: Dayne Shuda from Ghost Blog Writers
#9 Access a wide range of experts
Outsourcing your content writing means you can access a wide pool of freelance writers. That gives you access to the particular specialists of every individual in the group.
Compare that with hiring someone and taking your content writing in-house. In the in-house case, you have access to one person’s knowledge and their knowledge only.
Contributors: Stephen Hart from Cardswitcher
#10 You free up your time
Any time you outsource something, you're creating time for yourself to do other things. If writing content for your site normally takes you two hours every week, outsourcing it would give you an extra two hours every week to do whatever you want. If you're an entrepreneur or small business owner, this kind of time can be invaluable - and just what you need to stay on top of things.
Contributors: Jaime Pfeffer from Jaime Pfeffer LLC
#11 An extra pair of hands
As a business owner, it can be really tough to find the time to create our own content. There are so many tasks to accomplish during the day, and nowhere near enough time to get through them all. By outsourcing content creation to a professional, we free up time to work on business-critical tasks like generating revenue. Even though outsourcing content creation comes with a price tag, we find that the lower opportunity cost of outsourcing easily makes up for it.
Contributors: Nelson Jordan from Agency Match
#12 Fresh ideas
After working with staff writers, you might find yourself bound by the same ideas mindset. Using outsourced content writers can help you think outside the box, open up to fresh ideas and to find creative solutions to complex problems. Moreover, hiring freelancers or content agencies for ad-hoc assignments will often be accompanied by a great sense of motivation and diligence. What appears as “just another task” by your staff writers, will look like an interesting project that requires creativity and full attention for an outsourced employee.
Contributors: Michael Pearl from Finance Magnates
#13 Two Brains are Better Than One
When it comes to writing your business’ content, you may think that no one knows your industry better than you. While this may be true, developing a good strategy and producing quality content requires more than an industry expert. Hiring an outside writer can bring a fresh perspective and new ways of thinking about your content.
Finding someone with ample experience can not only open the doors to expand creativity but working together provides an opportunity for ongoing education for the business owner or marketing manager. Furthermore, writing good content can be a lengthy task. By outsourcing, you can free up a significant amount of time to dedicate to other important responsibilities.
Contributors: Matt Bentley from CanIRank
#14 Test the Benefits
Content marketing is time-consuming, which makes it an expensive venture. Before hiring a full-time, in-house content marketer who will be paid a salary and offered benefits, small business owners should test different strategies with an outsourced content marketing partner. By the time you're ready to hire in-house content marketing staff, you'll know exactly what works for your business while minimizing the expense and risk that comes with experimentation.
Contributors: Michelle Delgado from Clutch
#15 Cost Efficient
It is cost efficient because a lot of the work is sporadic (for a product launch or trade show for example) so you do not carry a salary on the books year round for short-term content projects).
Contributors: Paige Arnof-Fenn from Mavens & Moguls
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