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Beginner Marketing Books Leading The Field In 2020

These are the most up to date marketing books providing a solid foundation to your understanding of marketing

Marketing is a field that many require a basic understanding of the key aspects. The best books are able to focus on the most important concepts in marketing to provide you with versatile knowledge for many different business applications.

So we reached out to industry experts to find out which authors accomplish this mission best. What we found is 15 books that cover all the aspects of marketing that you need to know in 2020, all explained in an engaging, approachable way. We promise you’ll love marketing after these fantastic books!

This contribution was made by Sheryl Green from Sheryl Green Speaks

Do Good to Do Better by Sheryl Green

Do Good to Do Better is the perfect guide for beginners in business that want to create a purpose-driven brand. This book provides detailed instructions on how to incorporate a cause into your business from day one. Readers will learn the benefits (to the business) of standing for a cause, how to select a nonprofit to work with, the different ways you can support them, and how to maximize your marketing efforts to improve your bottom line. Don’t wait for the money to come rolling in before you support a cause close to your heart. Support a cause close to your heart and the money will come rolling in.

This contribution was made by Matthew Myre from Berri Properties

Content Inc. by Joe Pulizzi

Content Inc. was one of the most instrumental keys to my success as a real estate agent. Joe Pulizzi lays out the foundation of a successful content marketing plan that can truly change your business. I started implementing his strategies immediately, being sure to follow his steps in order. Within four months, I was already ranking my website near the top of Google’s search results in my market via blogging. It’s an absolute game-changer for new marketers.

This contribution was made by Britany Ochalek from Engenius

Ogilvy on Advertising by David Ogilvy

This book is the textbook on advertising and copywriting written by the man who defined the profession. Despite the first edition being published in 1985, his principles, theories, and philosophies hold true today. This book is excellent not just for those first starting out their marketing careers but should be reread by seasoned professionals every few years to help them get back to the basics.

This contribution was made by Britany Ochalek from Engenius

Building a StoryBrand by Donal Miller

This book changed the way I approached messaging and branding. The premise is simple: taking the literary idea of the hero’s journey and applying it to business and marketing. But the book was an eye-opening, step-by-step guide on how to do it, and once applied to real-life marketing efforts, I saw the success of the philosophy first hand.

This contribution was made by Matt Seltzer from S2 Research

The 1-Page Marketing Plan by Allan Dib

I recently finished this book, and as a long-time marketer, it was a breath of fresh air. It combines many of the principles of traditional marketing, digital, content and more, and applies them into a real-world strategy for determining the best way for you to go about your marketing. For beginners and experienced practitioners alike, there’s a wealth of great ideas in this simple but amazing read!

This contribution was made by Courtney Werner from KOYA Innovations, Inc

Traction by Gabriel Weinberg

Marketing can be overwhelming. Gabriel Weinberg and Justine Mares have parsed down their experience into nineteen chapters. Each chapter covers a different channel that you can use to build a customer base as well as how to choose the right channel for your business. I recommend reading this book with a pen and notebook close.

This contribution was made by James Griffin from Trusy

Selling the Invisible by Harry Beckwith

This book is a rare find, it was influential to me in the beginning of my marketing journey in coming to understand the rising importance of marketing in a service-oriented economy. It’s a fabulous book jam-packed with fantastic tips for marketing to consumers! Worth every penny just for the valuable insights into the emotions that affect customers decisions. Emotional selling is the fundamentals of marketing, this book explains why in clear and concise terms. This book is timeless, even though it is for beginners I often find myself thumbing back through to remind myself of the principles of marketing.

This contribution was made by M. Ammar Shahid from SuperHeroCorp

Social Media Marketing (Social Media for Beginners) by Christopher Success

I highly recommend this book to beginners in digital marketing. It covers the essential tactics of digital marketing that include Affiliate Marketing, Content Marketing, Social Media Marketing, and a basic understanding of SEO.

This contribution was made by Majid Fareed from James Bond Suits

Good to Great by Jim Collins

It is really great book to start your journey about market because it has very basic concepts of business that can change your mind.

This contribution was made by Osama from outfitrs

This Is Marketing by Seth Godin

This Is Marketing is a very accessible way into Godin’s thinking. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.

This contribution was made by Jakub Kliszczak from CrazyCall

Alchemy by Rory Sutherland

I believe that Rory’s book should be one of the three first books that any newly marketer reads. That’s because Rory explores the idea that’s is inevitably connected to successful marketers. Namely, being irrational. Rory explains why marketers should appeal to human behavior rather than to human logic. Also, Rory shows that the opposite of a good idea can be another good idea – the concept that is often overlooked and that can prevent from finding an actual solution to successful marketing. Getting to know how to operate in a world where 95% of people share the same ideas and try to get exceptional results by doing the same can be game-changing insight.

This contribution was made by Stacey Kehoe from Brandlective Communications Ltd

Get Online by Stacey Kehoe

Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay? Could a digital marketing pipeline give you an edge over your competition? The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business. Read Get Online to: Debunk common misconceptions about digital marketing and social media: Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps: Know how much you should spend on digital marketing to get results Create content that really connects with your audience: Nurture prospects and convert them into paying customers. If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.

This contribution was made by Shiyang Gong from AILaw.Inc

Crossing the Chasm by Geoffrey A. Moore

Marketing is blind without having the knowledge that at what stage your business is and who your customers are. I think it is the most useful principle highlighted by Geoffrey in his book “Crossing the Chasm,” which is still considered as the Bible for entrepreneurial marketing. The book focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. According to Moore, enthusiastic pragmatists know the techniques of crossing the chasm successfully, which include: understanding the whole product, build an appropriate marketing strategy, choose a target market, and suggest balanced pricing. All the concepts in the book apply to many different problems that come around when a new idea is introduced into the world.

This contribution was made by Joe Youngblood from Dallas SEO Stars

Purple Cow by Seth Godin

Purple Cow points out that we as marketers need to be remarkable and stand out in today’s modern world dominated by conversations on the web. This classic book helps new marketers understand the impact of being able to stand out from the crowd online and helps guide them on that path.

This contribution was made by Joe Youngblood from Dallas SEO Stars

Social PR Secrets by Lisa Buyer

Social PR Secrets offers deep and actionable insights for marketers and public relations specialists of every skill level to use in their social media and digital PR campaigns. Packed with useful intel from a slew of experts this is a must-read book for anyone starting out in marketing, seo, social media, and public relations.

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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