Marcus Richards
Few online industries have proven themselves as continuously successful as online casinos. From the days they first appeared online in 1996, casinos have survived the decades to become one of the internet’s biggest hits. While adaption and evolution within the websites and the hosted games have played a big part in this equation, just as important has been their constant dedication to promoting their businesses.
Taking some examples from their long-standing success, we want to draw a parallel to how you might adopt some of their lessons for yourself. You might not be a multinational powerhouse, but many of these ideas can still be modified to fit your business, no matter your size or reach.
“Sales” (CC BY 2.0) by EpicTop10.com
The Paid Promotion
One of the most successful ways that online casinos maintain popularity is through paid promotions. A modern online casino bonus, for example, typically includes promotions like free spins and deposit matches. These can risk costing a casino in the short term, but as the adage goes: you have to spend money to make money.
Of course, simply throwing money at promotions like discounts and bonuses in hope of the best possible outcome is a fool’s errand. Instead, any such promotion needs to be weighed carefully in terms of risk versus reward. Simply put, if a promotion under-performs, you still need to be able to recover a good deal of your costs.
The Costless Route
Business owners today are lucky in that we live in the age of the internet. While a few years ago we might have recommended that you seriously consider radio and television spots, promotions today via the internet can be just as effective at a fraction of the cost.
A great example of this can be found through social media. In this realm, online casinos will typically use their online presence to keep users up to date with new games, features, potential prize-pools, and more. By doing this, they can maintain their ever-important presence, all while only incurring the minimal cost of staff hours.
🚨 Competition alert 🚨
— Betfair (@Betfair) September 8, 2020
Betfair is looking to save your Free Bet Streak.
Reply with your losing bet from the last week, using #SaveMyStreak.
And at 3pm on Wednesday we'll be giving away a £25 free bet…
Just reply below with your losing bet screenshot: pic.twitter.com/pNCIfW4UkW
For your business, your integration will depend on your product and target audience. If you build or modify goods, sites like Instagram can be great to show completed projects or works in progress. For services, YouTube videos can be a fantastic way to show customers how you operate, and what you bring to the table.
Even if your business doesn’t translate to an exciting visual web-presence, platforms like Facebook can still be leveraged to great effect. Use these to answer frequently asked questions, maintain conversations with clients, or otherwise foster a friendly or even jovial front, if appropriate.
Success through Failure
As with any major business endeavor, instant success in promotions and advertising will be rare. This is not necessarily a bad thing, as each missed opportunity will give you a chance to learn. What caused your first attempt to under-perform? Was it the target, the timing, or the message? Analyze where your missteps might have been, and you can avoid repeating them in the future. Take your time, plan out carefully, and you might be surprised at what you can accomplish.
