James Metcalfe
Personally, I feel that the most controversial business book ever written is No Logo by Naomi Klein. It’s controversial because, well, as the Bible of the no-global movement it’s quite a bit anti-business. Yet at the same time, it explains the visceral pull of brands better than any other business book I have ever read.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Lucio Buffalmano from ThePowerMoves.com
