Your Marketing Sucks – Mark Stevens (2/7)

By rejecting the age-old notion that one should judge Marketing/advertising not by its creativity (winning Cleo Awards) but instead by the Return On Investment it generates, the book set off a firestorm in the marketing establishment but changed forever the way Marketing is judged. And the way it must be used to grow businesses of any size.

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Contributor: Mark Stevens from

Written by James Metcalfe

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