I have used Facebook for generating leads and building my community. When I first launched my business, I used Facebook specifically to build my email list, I wanted to have a solid list of subscribers once we were ready to launch our products. Facebook helped us grow our list tremendously, with targeting our potential customers and allowing us to be very specific about who we wanted to target based on their demographics, income, interest, employer and much more.
Facebook gave us the ability to spread the word about our business with new customers and also help us keep our current customers up to date utilizing Facebook Ads. Facebook allows you to setup up your ads with your target audience in mind and also integrates with other platforms such as Shopify and Instagram.
Contributor: Jhirae Talmadge from trouser9