How to Use a Raw Egg to Determine if Your Mattress is Awful (8/9)

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Submitted to "The Marketing Campaigns That Should Never Have Worked, But Did…"

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by Nathaniel Fried April 21, 2018, 4:24 am

How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress
Order the Purple Mattress online at https://goo.gl/BSrZEZ for free delivery, free returns, and a 100-night money back guarantee. Learn why Purple Mattresses are so much more than another mattress in a box.

I have been following the sleep space for four years, and our site Tuck.com covers plenty of sleep-related topics. Almost two years ago a startup, Purple mattress, launched a YouTube video showing that the components of their mattress are so forgiving that it wouldn’t crush a raw egg.

That single video has now been viewed over 162 million times and vaulted the company to the top of the online mattress sector. I’m not saying that when I first saw the video that I didn’t like it, but I would have never thought it would send Purple to the heights they have attained. It is truly incredible how much that ad campaign resonated with people. Purple went through a transaction last year, and while they do have a quality product, the truth of the matter is that this one whimsical YouTube video skyrocketed the company in an incredible manner.

Contributor: Bill Fish

Company: tuck.com | Facebook