I have been following the sleep space for four years, and our site Tuck.com covers plenty of sleep-related topics. Almost two years ago a startup, Purple mattress, launched a YouTube video showing that the components of their mattress are so forgiving that it wouldn’t crush a raw egg.
That single video has now been viewed over 162 million times and vaulted the company to the top of the online mattress sector. I’m not saying that when I first saw the video that I didn’t like it, but I would have never thought it would send Purple to the heights they have attained. It is truly incredible how much that ad campaign resonated with people. Purple went through a transaction last year, and while they do have a quality product, the truth of the matter is that this one whimsical YouTube video skyrocketed the company in an incredible manner.
Contributor: Bill Fish