This book is it is a simple quick read that reinforces what we inherently understand about human connection. It is a relationship sales approach which emphasizes some of the key components to networking and business development including building before you need it, follow up is key and giving back and mentoring is just as important.
Revisiting it for this post makes me want to re-read it. I believe that connection, deep personal relationships, is at the intersection of health and longevity, success and happiness. Achieving success with a connection, as discussed and taught in the book gives you the added benefits that such relationships have on your overall well-being and happiness. It is because of that that in today’s world where much of our B2B sales efforts are on our blogs and website and social media presence that we should still remember how important relationships and relationship selling can be.
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Contributors: Jamie L Smith from Amplify Advisors Inc.