Unless you’ve just closed a multi-million dollar fundraising round, your startup will likely have a much smaller marketing budget than your established competitors. If you try and match their marketing like-for-like, you’re going to get drowned out and receive a paltry stream of leads. If you want to get heard over the din, it’s all about getting the most bang for your buck. And for us, that meant being outspoken, controversial and ruffling feathers. By saying things that provoke a reaction and engagement, you’re getting your message out to a much wider audience than would otherwise see it.
Contributors: David Vallance from LeaseFetcher