Strictly speaking, this is not a book about strategy; it is a book about innovation and redundancy. But it informs why and how very successful companies eventually fail and in that there are business strategy lessons for all.
Small businesses and startups can reflect on insights that show how they can compete with giants in their industry; executives in large businesses can reflect on how their apparently justifiable decisions will undermine their markets to the point where they are irrelevant to the consumer. Plus, this is a great recommendation for anyone curious about why great companies fall flat on their face – in the end.
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Contributors: Jas Ahmad from Middlesex University Business School, London, England