Instagram for business is one of the best promotional tools for companies of all kinds and sizes. If you are working on a marketing strategy, you need to build it around this social platform and its global reach.
There are more than 200 million Instagram users that visit at least one business profile every day. With this kind of user behavior, you can easily build a brand from scratch. You can take advantage of this explosive social network and drive sales, increase profits and grow an industry-leading business in almost any niche out there.
If you don’t know how to use Instagram for business, this simple 6-step guide will come in handy. Read on to discover how you can get the best out of your Instagram business account!
1. Set Up a Successful Business Account
There are three ways of building a powerful Instagram account for your business. They differ depending on your current relationship with the platform.
In the first scenario, you may already have a personal Instagram account with a decent following and room to expand your influence. You only need to remove the content that is not appropriate for your marketing strategy and build up the brand from there.
In the second scenario, you need to build an Instagram account from scratch. Here is what you need to do:
- Download and install the Instagram app from the online store assigned to the operating system on your device (Android, iOS or Windows)
- Log in with Facebook if you already have a Facebook business account
- Choose a profile name that best defines your brand and a secret password
Up until now, you have created a personal Instagram account. Now, you can convert it into a business profile like this:
- Press the account icon
- Go to Settings
- Choose “Switch to Business Profile”
- Add contact information
2. Build a Compelling Marketing Strategy on Instagram
Now that your Instagram business account is up and running, you can start incorporating it into your marketing strategy.
Begin by identifying your audience. Depending on your niche, you should have an idea of what kind of users you want to bring to your profile and later convert into customers. Use the Instagram Analytics tools to determine the demographics that you want to attract, and then use it as the base of your creation process.
Study the competition, and discover what kind of approach they use to lure in users. Also, take the time to set some clear goals for your strategy, such as the number of followers, user engagement rate or redirected traffic for your company’s website.
3. Spruce Up Your Instagram Business Profile
Now you know what you want from your business account. It is time to work on your Instagram profile!
You might already have a brand, so use the image, logo, and slogan to make your presence known on the platform. Use your brand logo as a profile picture and the slogan in the bio section. Write a succinct description of your business, and make sure to add a link to your website.
Add contact information and call-to-action buttons. These features will increase the chances of users contacting your business and inquiring about your products and services.
Last, but not least, decide on a set of hashtags that you will use consistently in your posts. They should include:
- The name of your brand
- Your company’s slogan
- One of the products that you are promoting almost all year long
- The physical location of your business
- Niche-specific hashtags
4. Post Only High-Quality Content
If you have come this far, you have created the basis of a potentially successful Instagram account for your business. This next step is where the fun begins: publishing content!
This report predicts that 75.3% of U.S. businesses will use Instagram in 2020. Those figures can easily be extrapolated across the world as this social media platform increases in use and popularity. It also means that you are facing stiff competition, regardless of the niche in which you do business.
Your best choice is to post high-quality content every time you upload a photo or a video and when you updated a story. In this field, there is no room for complacency. You must be at your best with every single piece of content that you share.
Alternatively, you should have a strict posting schedule that complies with the behavior of your target audience.
Go back to the Analytics tools on your profile to see when it is most likely that your potential customers visit your profile. Next, tweak your schedule to upload content primarily when these users are online. This way, you will have your posts appear at the top of their feed as soon as they open the app.
5. Enhance Your Audience
There are several ways of increasing your audience on social media. However, the easiest and quickest way to get more followers on Instagram is with the help of professionals in the field.
Experts in social media promotion like Instagrowing.net can help you build a long-lasting following on Instagram. They provide all the necessary tools and packages to make your business stand out and attract more users to your profile.
This kind of service is secure and abides by all the rules and regulations that Instagram imposes for business accounts. You can safely use it to boost your audience and increase brand awareness with minimal effort.
6. Assess Your Progress and Make the Necessary Tweaks
By now, you should have a solid Instagram business account and a solid marketing strategy. With expert support, your following list should be full of high-quality users that you can potentially transform into customers.
You can move ahead with an eye on the data provided by the analytics tools. Use these results to determine how you can increase brand awareness even more.
Make sure that you keep a high user engagement rate with your followers. Respond to their comments, leave a few likes on their posts and even share some of their content if it is relevant for your business.
Make the necessary tweaks as you go along, and don’t be afraid to make minor investments to keep the flow of incoming followers consistent.